How do you like your whisky? Fans of Mad Men seem to prefer Canadian – Canadian Club, that is. Canadian Club is rye whisky. It´s the favourite drink of Don Draper, the protagonist in the popular TV show about the 1960s advertising industry. Draper´s love of Canadian Club has increased sales for the drink. So has another TV series, Boardwalk Empire, set during the Progibition years of the 1920s. „it has made a huge impact on the brand, “ says company representative Tish Harcus. She told The Globe and Mail that Canadian Club even provided a case of 1960-style bottles to the production company. „When you´re watching Mad Men, all the bottles you see are straight from Walkerville, Ontario.“ Such product placement in valuable according to cheryl Hudson, brand manager for Canadian Club. In recent years, the drink was seen as something for old men. But thanks to the TV shows, younger people and women are drinkink more Canadian Club. „(In) these historical periods – we were the brand that was there,“ Hudson says.
Source Business Spotlight 5/2013